Expertise & Experience | Therapeutic Areas | Issues Management | Coalition-building

Experienced in multiple therapeutic areas

Parallax has experience in designing and implementing public relations programs in support of pharmaceutical products in diverse therapeutic areas. Audiences included directed to consumers, medical professionals and investors. Many of these programs have included pre-marketing awareness building, FDA review and approval publicity, product launch and post-launch activities. Specific therapeutic and product experience:

Analgesic

Children's Advil (ibuprofen) --  children's analgesic
Nuprin (ibuprofen) -- OTC pain reliever
Stadol (butorphanol tartrate) -- injectable pain reliever
Tempra (acetaminophen) -- children's analgesic

Anti-cancer

VePesid (etoposide) --  for testicular cancer and small cell lung cancer
Paraplatin (carboplatin) --  for ovarian cancer
Ifex (ifosfamide) -- for recurrent testicular cancer
Megace (megestrol acetate) -- for endometrial and breast cancer and for AIDS-related cachexia
Rubex (doxorubicin) -- chemotherapy
DuP 941 -- pipeline anti-cancer agent
Gliadel Wafer – (prolifeprosan 20 with carmustine implant)

Anti-infective

ddI (now called Videx) -- treatment for AIDS
Bicillin (benzathene penicillin G) -- treatment for Group A streptococcal infections
b-Capsa I -- anti-influenza product
Duricef (cefadroxil) -- antibiotic
Flumadine (rimantadine) -- influenza treatment
RotaShield -- vaccine against rotavirus in children Prepare the market
Pnu-Imune 23 -- vaccine against Streptococcus pneumoniae in adults
FluShield -- vaccine against influenza
Prevnar -- vaccine against invasive pneumococcal disease in children Launch a new product

Anti-inflammatory

Children's Advil (ibuprofen) -- children's analgesic
Disalcid (salsalate) -- anti-arthritic
Nuprin (ibuprofen) -- OTC pain reliever
Lodine (etodolac) -- anti-arthritic
Rowasa (mesalamine) -- treatment for IBD

Cardiovascular

Bufferin -- for prevention of second heart attack
Cordarone I.V. (amiodarone HCl) -- anti-arrhythmic
EnKaid (encainide HCL) -- anti-arrhythmic
Ethmozine (moricizine) -- anti-arrhythmic
Ismo (isosorbide mononitrate) -- anti-anginal
K-Lyte -- potassium supplement
losartan -- pipeline anti-hypertensive
Questran (cholestryamine) --  cholesterol-lowering agent Manage a crisis
Quinidex (quinidine) -- anti-arrhythmic
Sectral (acebutolol HCl) -- anti-hypertensive
Tambocor (flecainide) -- anti-arrhythmic
Verelan (verapamil) -- anti-hypertensive
Ziac (bisoprolol/HCTZ) -- anti-hypertensive

Central nervous system

Aviva (linopirdine) -- pipeline product for the treatment of Alzheimer's disease
BuSpar (buspirone HCl) -- anti-anxiety Increase market share
Desyrel (trazadone HCl) -- anti-depressant
Effexor (venlafaxine HCl) -- anti-depressant
Adderall XR – treatment of attention-deficit/hyperactivity disorder (AD/HD) Expand patient base

Nutritional

Bonamil -- infant formula
Creon (pancrelipase) -- enzyme supplement
Enfamil -- infant formula
Isocal II -- adult tube-fed diet
Mead Johnson Enriched Baby Food -- infant cereal
Natalins Rx -- pre-natal multi-vitamin supplements
Nursoy -- soy-based infant formula
Nutramigen -- hypoallergenic infant formula
Poly-Vi-Flor and Poly-Vi-Sol -- children's multi-vitamins
Prosobee -- soy-based infant formula
SMA -- infant formula
Stuartnatal Plus -- pre-natal multi-vitamin supplements

Obstetrics/gynecology

Estrace (estradiol) -- oral estrogen replacement
Natalins Rx -- pre-natal multi-vitamin supplements
Nordette (levonorgestrel ethinyl estradiol) -- oral contraceptives
Ovcon 35 and 50 (norethindrone/ethinyl estradiol) -- oral contraceptives
Ovral (norgestrel ethinyl estradiol) -- oral contraceptives
Stadol (butorphanol tartrate) -- injectable pain reliever
Stuartnatal Plus -- pre-natal multi-vitamin supplements
Triphasil (levonorgestrel ethinyl estradiol) -- oral contraceptives

Pediatric

Bonamil -- infant formula
Creon (pancrelipase) -- enzyme supplement
Children's Advil (ibuprofen) -- children's analgesic
Donnagel -- anti-diarrheal
Enfamil -- infant formula
Nursoy -- hypoallergenic infant formula
Nutramigen -- hypoallergenic infant formula
Prevnar -- vaccine against Streptococcus pneumoniae in children
Poly-Vi-Flor and Poly-Vi-Sol -- children's multi-vitamins
Prosobee -- hypoallergenic infant formula
RotaShield -- vaccine against rotavirus in children
SMA -- infant formula
Tempra (acetaminophen) -- children's analgesic

Respiratory

Maxair -- bronchodilator
Mucomyst -- (acetylcystene) mucolytic agent
Naldecon Senior -- cough suppressant and expectorant for seniors
Phenergan -- (promethazine) decongestant

Expertise & Experience | Therapeutic Areas | Issues Management | Coalition-building